Ross, D. (1907) "A Theory of Pure Design" Boston and New York Houghton: Mifflin and Company.
"Art is regarded as the one activity of man which has no scientific basis, and the appreciation of art is said to be a matter of taste in which no two persons can be expected to agree. It is my purpose of this book to show how, in the practice of art, as in all other practices, we use certain terms and follow certain principles. Being defined and explained, these terms and principles may be known and understood by everybody"
"While an understanding of the terms of principles of art will not, in itself, enable anyone to produce important works, such works are not produced without it."
"In a sense this book is a contribution to science rather than to art. It is a contribution to science made by a painter, who has used his art in order to understand his art, not to produce works of art."
"The only thing which remains in art, beyond measurable quantities and qualities, is the personality, the peculiar ability or genius of the artist himself. That, I believe, admits of no explanation. The element of personality is what we mean when we speak of the element of inspiration in a work of art. Underlying this element of personality are the terms and principles of art. In them the artist has found the possibility of expression; in them his inspiration is conveyed to his fellowmen."
"While I am unable to find any definition or explanation of beauty, I know where to look for it, where I am sure to find it. The beautiful is revealed, always, so far as I know, in the forms of order, in the modes of harmony, of balance, or of rhythm. While there are many instances of harmony, balance and rhythm, which are not particularly beautiful, there is, I believe, nothing really beautiful which is not orderly in one or the other, in two, or in all three of these modes."
"This is perhaps our nearest approach to a definition of beauty; that is is a supreme instance of order, intuitively felt, instinctively appreciated."
"The order of the whole must never be diminished"
"I object to the word 'decoration' as commonly used by designers, because it implies that additions are likely to be improvements, that to multiply features, to enrich surfaces, is worth while or desirable."
"As designers we ought to avoid additions, if possible. We ought to make them only when in so doing we are able to increase the order of the whole"
Ross could be used to support many of Arnheims arguments, as he stresses the importance of the unified, or in this case an ordered, 'whole' as well as principles such as balance and harmony in design. Similarly to Arnheim, he claims to be taking a scientific approach to the study of design, through which its basic principles and terms can be deconstructed to build a better understanding of artistic practice. The direct link he makes between beauty and forms of order, supports my building argument that balance and harmony of composition achieves better design work. The argument that artistic personality is expressed through the use of such principles, builds upon my theoretical analysis of Arnheim as well as provides another perspective on my own developing idea that rules in design practice could limit creative expression.