'Perception Vs Reality: Print's power in a digital age'

Lukowitz, K. (?) ‘Perception Vs. Reality: Print’s power in a digital age’ [internet] http://www.magazine.org/node/25206 [22/12/15]

• We are moving into a ‘transcended infinite media age’
• End of mass media age controlled by a small no of companies reaping large profits from a mass audience
• ‘major media outlets seeing shrinking influence’, as smaller audiences are forming
• What does this mean? – ‘Audience segmentation means smaller revenues for individual media, as revenue is spread across the plethora of options available’
• WHY MAY WE BE SEEING A DECLINE? REASONS FOR MAGAZINES DYING OTHER THAN THE INDUSTRY DYING
• ‘the economy forces many consumers to forgo non-essential products’
• ‘if ones magazine dies, it’s not the end of the industry’ – magazines die all the time are unsuccessful. Does not mean that the whole industry is going into decline.
• The ‘futility’ of going only digital
• ‘Few magazine publishers could survive the loss of ad revenue if they discontinued their print versions. While they are becoming increasingly adept at generating revenue from their websites, web-only publishing models cannot supplant a print and web model’